Text: Companies that inspire us-ISURA.<br />
Lab technicians working in a lab

ISURA labs use proven techniques to test for 800+ potential contaminants.

In an October 2023 survey, the Council for Responsible Nutrition (CRN) stated that 74% of U.S. adults take dietary supplements, and 55% qualify themselves as “regular users.” In Canada, 45.6% of Canadians aged one and older take supplements. With a growing number of consumers incorporating dietary supplements into their routines, WV magazine wants to introduce and pay tribute to ISURA®, a company that serves as an inspiration to us. Their dedication and impact in this field deserve recognition. ISURA is a non-profit organization known for its third-party testing and certification services. Guaranteeing truth in labels and ensuring safe, potent, and effective dietary supplements are integral to the natural health industry, and we believe ISURA’s role to be one  of the most important.

ISURA considers consumer trust their number one priority. When a consumer sees the ISURA seal on a product, they can be assured that what’s on the label is in the bottle, and that each product is non-GMO, safe, pure, and potent, says Chuck proudly. As an independent, non-profit testing and certification organization, ISURA also does innovative research and develops new test methodologies to analyze the raw ingredients and materials that go into dietary supplements and ensure they are safe, authentic, and of the required high quality. The seal is also the customer’s guarantee that the lab team stringently tested each product’s ingredients to be:

  • Non-GMO-compliant
  • Contaminant-free
  • Adulterant-free
  • Authenticated

ISURA labs use proven techniques to test for 800+ potential contaminants, including GMOs, heavy metals, and glyphosate, to confirm:

  • Ingredient authenticity
  • Potency
  • Label integrity

The company’s team of experienced laboratory analysts is led by scientists with 25+ years of experience in the testing and analysis of natural health products. This team uses advanced mass spectroscopy, genetic analysis, and other laboratory techniques to confirm ingredient authenticity, potency, and label integrity.