Middle age woman smiling lifting weights

Let those “pits and bits” breathe.

Head to toe? “Pits to bits”? These are two of the (pardon us) cheeky ways that major health and beauty manufacturers are seeking to create a new deodorant category. The companies perceive a need. They say that if less than 1% of our sweat comes from the underarms, why not develop products that also address the other parts of the body that perspire?

Procter & Gamble says its researchers studied 4,000 people and found that 50–60% are concerned about groin odor, 20–30% are concerned about chest or under-breast odor, and 30–50% worry about foot odor. While whole-body products can be used in targeted ways to solve a problem you’ve already identified – such as on the feet or in the groin – using it head to toe is silly, said several dermatologists contacted by CBS News. As most of our skin doesn’t sweat, whole-body use mostly sells a lot of deodorant. Furthermore, they worry about allergic reactions. People with sensitive skin run the risk of causing itching and contact dermatitis, and women may inadvertently change their vaginal microbiome with indiscriminate use – potentially making them more prone to vaginal infections.

Remember, sweat itself generally doesn’t smell until bacteria are involved. Good hygiene goes a long way in keeping bacterial growth and odour minimal. Change your sweaty clothes and shoes frequently, and avoid tight-fitting fabric. Let those “pits and bits” breathe.